The Paddy Paws brand
Premium in-home pet care
About the brand
Paddy Paws is a boutique, in-home pet sitting service. Our brand is calm, considered and warm — pet care treated like hospitality.
Logos
Colour palette
Primary text and dark surfaces
Secondary accents and badges
Highlights, buttons, calls to action
Page background and cards
Typography
Pet care, treated like hospitality.
Calm, considered, in-home pet sitting.
Tone of voice
Warm but never gushing. Calm, considered and clear. We treat pet care as hospitality — reassuring, professional and genuinely fond of animals, without clichés or exclamation marks.
Do
- Use the full name 'Paddy Paws' on first mention
- Keep imagery natural and calm
- Lead with the pet's comfort
Don't
- Don't use kennel imagery or language
- Don't overstate or use exclamation marks
- Don't place the logo on busy backgrounds
Usage notes
Keep clear space around the logo equal to the height of the paw. The logo works on ink or parchment backgrounds — avoid placing it on clashing colours.
Take the full pack with you
A ready-to-share PDF with colour swatches, typography, tone of voice and usage notes.